Analyze This!

So this week, we worked on Google Analytics. Coming in from barely any experience with this side of Google, I had originally thought that Analytics and Ads were about the same thing, just different features. However, they are different and Analytics offers a huge array of data on linked websites. This data that is collected can be used to analyze all sorts of things, from the location of the browser, time spent on each page, where they came from beforehand, and if there were any conversions made during their session. It also can show your ads that are sending people your way. From a data perspective, Analytics provides huge amounts of information that I can use to mold my ads, fine tune my webpage, and better serve my target market. Doing this effectively should help increase the success of my website.

Comments

Post a Comment

Popular posts from this blog

Ranking, Link Building & Google Analytics

In this class, we worked on building webpages and creating our own business. The second half also focused on the backend of websites, enabling Google Ads and utilizing Google Analytics. There are so many pieces of data that Google collects and provides for analysis. I'm just amazed at the amount of information that exists. It would be, and probably is, a full-time job for someone to go through a company's data from Google and to make recommendations from that. In learning about links, I found it is also important to gain links to your site. These links show that others out there find your site as trustworthy. Perhaps you have worked to establish yourself as an authority, and more links help to establish that authority. It is amazing all the information that goes into the algorithms in ranking your site against others. So many things are taken in to determine a site's presence, almost instantaneously. Just like the Ad's auction process, so many things are working behin...
Read more

Site Builder & Hosting

This week was a good one to learn about site builders and hosting. I hadn't really identified the differences between the two and thought they were one and the same. However, from the coursework this week, I was able to learn there was a difference between the two. It was explained in a video earlier about how the host is like the land a house is built on. That helped me to visualize what a host is really there for. It's interesting how many different combinations are out there for hosts and site builders. That is why it looks like there are many different websites dedicated to reviewing, helping set-up, and other aspects of both hosting and site builders. It's interesting that hosts give out coupons for advertising, and maybe that's because it's a two-way street helping their clients drive traffic to their sites. It was also eye-opening to see how many different site builders are out there. I'm sure they've just grown in numbers over the years and will ...
Read more