Ranking, Link Building & Google Analytics

In this class, we worked on building webpages and creating our own business. The second half also focused on the backend of websites, enabling Google Ads and utilizing Google Analytics. There are so many pieces of data that Google collects and provides for analysis. I'm just amazed at the amount of information that exists. It would be, and probably is, a full-time job for someone to go through a company's data from Google and to make recommendations from that.

In learning about links, I found it is also important to gain links to your site. These links show that others out there find your site as trustworthy. Perhaps you have worked to establish yourself as an authority, and more links help to establish that authority. It is amazing all the information that goes into the algorithms in ranking your site against others. So many things are taken in to determine a site's presence, almost instantaneously. Just like the Ad's auction process, so many things are working behind Google at any one time. It just amazes me how much information is being processed at any one time.

I've enjoyed this class and have learned a lot. As with many things in life, extra practice and more exposure leads to improved experience and better skills and abilities down the road.

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