Landing Page Optimization

This week, we studied landing pages and the importance of having good landing pages constructed that are linked to ads. Instead of a generic home page that all ads go to, it is much more constructive to have ads send users to a page that reflects the key points of the ad. If the ad shows free shipping, it should direct to a landing page with free shipping. If it shows polka dotted hair brushes, it should direct to a page offering those styles of brushes. Users that are searching want the information to be simply presented to them and easily viewable to continue on with their searching mission. Hopefully, the page is constructed well and the landing page synced well with the ad to turn the user click into a conversion. This is the end goal. By providing well constructed and matched landing pages, we can help to make the transition from a search to a sale as seamless as possible. The conversion rates will show this, and Google will also find our site as a viable place to send users with similar searches.

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